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Branding
The new Murray River Paddlesteamers brand mark captures the essence of the cruising experience. Where luxury is at the forefront of the unrivalled cruise, and where passengers are taken on a journey, and immersed in the history of a bygone era. The gentle waves and current of the ‘Mighty Murray River’ flow through the new iconic ‘M’ brandmark. The soft curves bend like the natural flow of the river and gently prompt towards the relaxing essence of the cruising experience. The historic nature of your cruise is embedded in the Soft Serif font choice that signals a subtle reminder to your journey back in time.
Logos
Primary branding Logo to be used for all marketing material such as brochures and flyers
Step aboard our iconic paddlesteamers, now including the exquisite PS Australian Star available from June 2025, for an elegant journey back in time along the winding Murray River. Bask in breathtaking views of landscapes and wildlife, whether you opt for PS Canberra’s daily sightseeing and lunch cruises or PS Emmylou’s multi-day 3, 4 & 7 night voyages – each promises an unforgettable experience.Our dedicated crew is poised to cater to your desires, whether it’s a leisurely river trip or a special event. As pioneers of Echuca’s river cruising, we take pride in sharing the river’s stories and preserving its rich heritage.